Embroidery digitizing is the process of converting artwork (like a logo or illustration) into a digital file that an embroidery machine can understand.

Unlike a printer, which can simply "read" the pixels of a JPEG, an embroidery machine needs a specific set of instructions called a stitch file (such as .DST or .PES). This file tells the machine exactly where to move the needle, which stitch type to use, and when to change thread colors.